Blue ocean strategy is a way to make the competition irrelevant by creating a leap in value for both the company and its customers blue ocean strategy is to defined, in red oceans, existing industries and businesses, an unknown market space that has never been tapped by any player in the current. I read blue ocean strategy by kim & mauborgne recently and thought it was compelling i thought i'd give you some excerpts from the book and use my current startup as a case study to explain some of the blue ocean concepts i'm hoping it will spur thinking and feedback from you. Blue ocean strategy is where a company creates a completely new market space (or market category) this new market space is created by launching new offerings, with the aim being to make the competition irrelevant so that an organization can grow, uncontested, at least in the beginning. Blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant instead of dividing up existing and often shrinking demand and benchmarking competitors, blue ocean strategy is about growing.
How blue ocean strategy is shaping national strategy the next generation business leaders these articles explore the ways in which the concept, tools and frameworks of blue ocean strategy have been applied. Blue ocean strategy - in case you have not come across the concept before - is based on the idea that most organizations within any field or industry compete on the same basic factors organizations that embrace blue ocean strategy, on the other hand, reconstruct their markets and find wide open. Blue ocean strategic moves are designed specifically for high-growth ventures i particularly like the notion of a strategy canvas where you can plot a value curve for your organization and your competitors actions there is no way to know how many companies exploiting a blue ocean strategy. Definition: 'blue ocean strategy is referred to a market for a product where there is no competition or very less competition this strategy revolves around searching for a business in which very few firms operate and where there is no pricing pressure.
Often, blue ocean strategy is successful because a company's skills, products and other offerings are 're-packaged' in ways that appeal to new customers explained elsewhere, for example in this article 'blue ocean strategy: creating your own market', the emphasis is on finding new markets where. The blue ocean strategy represents a theory concerning the business strategy created by two professors namely w chan kim and renee mauborgne the theory is pledging for the creation of a new market space, the blue ocean, as a main technique for the realization of a significant and.
In contrast, under blue ocean strategy, an organization achieves high performance when all three strategy propositions pursue both differentiation and low cost it is this alignment in support of differentiation and low cost that ensures a successful blue ocean strategy that has sustainability. 15 blue ocean strategy tools strategy canvas eliminate-reduce-raise-create (errc) grid all rights reserved - kb yip/ys lieu page : 15 16 what is strategy canvas degree of which each competitor value curves offers/invests in each factor high competitor 1 factors that the industry. Blue ocean strategy authors: w chan kim - renee mauborgne the cornerstone of blue ocean strategy • value innovation is created in the region where a company's actions favorably affect both its cost structure and its explore the six paths strategy canvas based and-after strategic.
Delivered via blue ocean studio®, this practical introduction course will help you learn and apply learn how to explore potential blue oceans by re-examining the familiar from a new perspective communicating your blue ocean move learn to formulate and communicate and your strategy. Blue ocean explorer™ is a transformative, three-day workshop based on the concepts of blue ocean shift® it is designed to take you and your team through a systematic process to visualizing your strategy reality uncovering hidden pain points exploring the field and validating your assumptions. Blue ocean strategy simulation taught us primarily to create a blue ocean for ourselves in order to differentiate from the competitors inclusion of ipad into the social media strategy: including ipad into the social media strategy would primarily involve coming up with fresh applications specific to ipad.
Blue ocean strategy: how to create uncontested market space and make the both w chan kim & renée a mauborgne blue ocean strategy, expanded edition: how to create uncon. The blue ocean strategy can be extremely rewarding, but can also be the most work intensive the blue ocean strategy works to create an untapped marketplace outside of the traditional market boundaries rather than finding ways to compete with com. How is blue ocean strategy different from a classic differentiation strategy is it another form of low cost strategy what's the research process from assessing the current state of play in an industry, to exploring the six paths to new market space, to understanding how to convert noncustomers into.